New websites for Apollo in the Nordics

A new digital home for the third biggest tour operator in the Nordics.

New websites for Apollo in the Nordics


Apollo is one of the biggest tour operators in the Nordic countries, and also one the biggest e-commerce players in the region.

About the project

Being the only UX Designer in the project, Johan worked with different UX activities during the project. A few examples: user research, low fidelity to high fidelity prototypes, usability tests at different checkpoints and information architecture. The work was done in close collaboration with developers, visual designer and Apollo’s local marketing departments.

The new Apollo website was launched in both Sweden, Norway, Denmark and Finland with local adaptions.


Apollo’s new digital home was a much simpler and easier to use website, delivered more booking possibilities together with refined filtering possibilities and new ways to search for content.

Kuoni Travel Group
2011 - 2012
What I did
  • Conceptual Development
  • User research
  • Design Studio
  • Low fidelity to high fidelity prototyping
  • Different kind of user tests

The page template used for presenting destinations

The page template used for listing of all hotels