Sharing the same interaction design made it possible to launch several travel websites at a low cost.
Kuoni Travel Group – one the biggest travel companies in the world – had many similar websites for their B2C brands in Europe. A new shared CMS platform was going to be developed in order to rapidly and efficiently being able to modernize the group’s different travel websites.
As a sole UX Designer in a global e-commerce team, Johan made the interaction design for templates and widgets/building blocks. The framework could then be used to efficiently but still user centered build travel websites on the same CMS platform for different brands in England, Switzerland, France and the Nordics.
For the most important sites, Johan also carried out more detailed UX work (for example Information Architecture tasks).
A flexible and modern website framework used for building many travel websites with high usability.
Swedish Lime Travel.
Danish Falk Lauritsen.